Pandemic
For the past five years I have run a wedding cake business from my home studio. I started by making birthday cakes for local families but my goal was always weddings and I quickly grew to a luxury brand with a strong reputation in the wedding industry for beautiful, bespoke cakes. I loved my work. I didn't always love the stress and the weekend deliveries but the weeks turned into months turned into years and I kept working away with no time to correct the elements of the business that weren't quite working for our family. And then 2020 came. It was due to be my busiest year. I had some lovely wedding cakes booked in and I looked ahead at the year with a mixture of excitement and trepidation. I knew I would be working 6 or 7 day weeks and wishing for more family time at weekends. I didn't know that there would be family time and free weekends in abundance. The effect of the pandemic on the wedding industry has been devastating. And I have been similarly devastated for my co...